You have finished writing an article and you have managed to put it online on your WordPress blog? Do not think that your work is finished. Indeed, it is only beginning.
The rules have changed in recent years. It’s no longer enough to put a text online and get readers to come to it through search engines or other links. You must understand that there are billions of web pages, yours is very unlikely to succeed, unless you put your contribution.
How to get there ? We propose you below how to properly reference your WordPress blog in 5 steps, so that readers can discover them and come back to them if necessary.
However, before anything else, did you use Yoast well ? It is an integrated application to WordPress here instantly analyze your web page and give you SEO feedbackas well as suggestions for improvement. Make sure all lights are green before publishing your page.
Before you publish your blog post, make sure you have configured your permalink correctly. What is a permalink? this is the url of your blog post, example: votreblog.fr/le-titre-de-votre-article.
In order for your article to be well referenced, it starts with the reflection of a good title for your page. This duly considered title should also be in your permalink. To simply configure your permalinks in a personalized way, simply follow this step: Dashboard> settings> permalinks.
If you are lucky enough to have offered your subscribers the possibility of sending them by mail and having set up a database, do not hesitate to inform them of your new publication. Just make sure your mailing system is adequate. In other words, you have to make sure that your mails do not fall into the spam folders of your subscribers. To do this, find out about the different techniques to adopt, or ask for assistance from specialized agencies.
Note, however, that the mailing of subscribers can be a paid service or not, depending mainly on the number of emails you plan to send. The question that arises is then : “Should we pay or not? “ The answer is very simple: does your WordPress blog have a financial impact? If so, can you include in your cost price the cost of the mailing campaign? So, if paying for such a campaign brings you back, you can consider it. If it’s not the case, use free solutions or simply use your usual email address.
Social networks are at this moment a great way to make yourself known, to know his product or his web page. Currently, billions of users use social networks, a large part of which is constantly connected. Just keep in mind that the publications that can be successful are those that really interest. The goal is that someone republishes what you have published, the latter will do so only if it considers that it may interest other people among his list of friends.
Be careful, however, sharing techniques and marketing approaches on different social networks are different. You must approach each social networking site in a different way. Publish will not necessarily be enough, for example, it will be more relevant to use tags and keywords. For this, it may be necessary to learn about the subject.
Also note that comments made by users of these social networks can help you in understanding the relevance of your web page. They can cause you to modify certain points of your page (this is not forbidden) or to bring you lessons and suggestions for your next publications.
of the free tools like Google Analytics or Open Web Analytics provide interesting statistics about your pages and your website. Of course, visits will not be on the first day. It is by regularly monitoring your page with these tools that you will draw adequate conclusions about the relevance or not of your content.
In the same way as comments on social networks, these findings may cause you to modify your current page or advise you on your next publications.
Try to set up a precise schedule to share your web page on social networks. Bear in mind, however, that publishing it too often is not necessarily necessary. On the contrary, you may be considered a spammer. The right technique is to set up a precise schedule and to include several web pages, previous publications.
Repartager is especially relevant if you have modified your web page. Google appreciates evolving pages and users can make new comments and share the page with their friends.
Much later, when your page is not really interested anymore and the statistics do not record any more visits, do not let your web page fall into oblivion. Find alternative ways to use your content. For example, transform texts into videos and republish it or include your page in a series that will include several.