WordPress is the most widely used CMS or content management system in the world. However, some people retain only the image of WordPress as CMS specialized in the realization of blogs, without suspecting that it has become a powerful site creation tool that can meet almost any need. And among them, WordPress e-commerce sites, thanks in particular to plugins like WooCommerce.
However, before thinking about plugins and different tools to build your website, you must understand that an e-commerce site WordPress needs more resources than a classic website. If you want to be successful in your business, for example, you have to make sure that your site can meet a significant need in terms of traffic. This translates to more server power and bandwidth. Which can also mean no restriction on the part of your host. In the same way, an online sales site is most often composed of pages containing a lot of product images. This can be a problem if it does not have a large storage capacity. You should review these small details with your hosting provider such as Mister Hosting, if you have already chosen one.
when you have installed WordPress (no integrated e-commerce module) on your hosting server, you have to switch to thenext step in building your website, the choice and installation of the plugin. A number of plugins exist for e-commerce on the WordPress site or on one of the community sites. The choice is so difficult and depends mainly on your own needs and your type of business. Just know thata good plugin should allow your visitors to perform the most basic actions for this type of sitesuch as product consultation, searches, transferring a product to the shopping cart and the means to pay safely. On the other hand, this plugin must also allow you to manage your store, your products, your orders, your money and your customers. Finally, do not forget to consider other performance criteria, such as the loading time of your pages or the means of displaying your products.
Note that the best plugin for your e-commerce site WordPress is called WooCommerce. This tool represents approximately 20% market share of e-commerce sites, and that by putting it in competition, not only with WordPress plugins, but with all the CMS specialized in e-commerce. WooCommerce is a full plugin that offers most of the most important features you’ll need. In addition, like all WordPress plugins, you benefit from a large community that can provide you with additional features for specific needs, assistance and personalized advice in case of trouble … To install WooCommerce, simply download and install it, free of charge. You must then check that the features you need are available on WooCommerce. If this is not the case, a little research and discussion on the forums is required.
The second step is to create a design and a visual identity to your image and that of your products. If you want to put online a business that exists in real life, you can only use and extend your current identity for your website. Of course, additional design work will always be necessary. If you create a website before finding products to sell, as in the case of dropshipping, creative work starts from scratch, which means more creative work that can be an advantage or a disadvantage depending on the point of view.
Adding your products is surely the longest part of building your e-commerce site. Do not neglect any detail! Product names, prices, specifications … we must not make mistakes. These products are the cornerstone of your site. This involves taking interesting and compelling photos to get customers to buy your products. It also means write convincing product descriptions that will meet expectations while pushing them to buy.
If you already have a business that works, the easiest way is to announce to your current customers the existence of your websitethrough more conventional means such as e-mails, point-of-sale advertisements … so that they can now approach you through your site. If your goal is to sell across your site or search for new customers, you have to make yourself known through sales and communication techniques on the internet, better known as webmarketing. There are several tools and techniques that you can use. However, the most important ones can be classified into two categories: SEO and SEA.
Search engine optimization or SEO will have for goal of placing your site at a higher ranking sites in search results (mainly from Google). The SEA on the other hand groups of techniques having as objective to reinforce the popularity of your Internet site on the social networks. And of course, classical techniques such as mailing campaigns or other forms of visual communications can still be used, depending on your products.