MORE RESOURCES FOR YOUR WORDPRESS E-COMMERCE SITE

However, before thinking about plugins and different tools to build your website, you must understand that an e-commerce site WordPress needs more resources than a classic website. If you want to be successful in your business, for example, you have to make sure that your site can meet a significant need in terms of traffic. This translates to more server power and bandwidth. Which can also mean no restriction on the part of your host. In the same way, an online sales site is most often composed of pages containing a lot of product images. This can be a problem if it does not have a large storage capacity. You should review these small details with your hosting provider such as Mister Hosting, if you have already chosen one.

THE WOOCOMMERCE PLUGIN

when you have installed WordPress (no integrated e-commerce module) on your hosting server, you have to switch to thenext step in building your website, the choice and installation of the plugin. A number of plugins exist for e-commerce on the WordPress site or on one of the community sites. The choice is so difficult and depends mainly on your own needs and your type of business. Just know thata good plugin should allow your visitors to perform the most basic actions for this type of sitesuch as product consultation, searches, transferring a product to the shopping cart and the means to pay safely. On the other hand, this plugin must also allow you to manage your store, your products, your orders, your money and your customers. Finally, do not forget to consider other performance criteria, such as the loading time of your pages or the means of displaying your products.

Note that the best plugin for your e-commerce site WordPress is called WooCommerce. This tool represents approximately 20% market share of e-commerce sites, and that by putting it in competition, not only with WordPress plugins, but with all the CMS specialized in e-commerce. WooCommerce is a full plugin that offers most of the most important features you’ll need. In addition, like all WordPress plugins, you benefit from a large community that can provide you with additional features for specific needs, assistance and personalized advice in case of trouble … To install WooCommerce, simply download and install it, free of charge. You must then check that the features you need are available on WooCommerce. If this is not the case, a little research and discussion on the forums is required.

A WORDPRESS E-COMMERCE SITE IN YOUR IMAGE AND THAT OF YOUR PRODUCTS

The second step is to create a design and a visual identity to your image and that of your products. If you want to put online a business that exists in real life, you can only use and extend your current identity for your website. Of course, additional design work will always be necessary. If you create a website before finding products to sell, as in the case of dropshipping, creative work starts from scratch, which means more creative work that can be an advantage or a disadvantage depending on the point of view.

CREATE PRODUCTS ON YOUR E-COMMERCE SITE WORDPRESS

Adding your products is surely the longest part of building your e-commerce site. Do not neglect any detail! Product names, prices, specifications … we must not make mistakes. These products are the cornerstone of your site. This involves taking interesting and compelling photos to get customers to buy your products. It also means write convincing product descriptions that will meet expectations while pushing them to buy.

THE “ANNEXES” PAGES OF YOUR WORDPRESS STORE

These are called “Annex page”, but they are very important for your site. It is about here to put your visitors in trust, to inform them about you and your products, and to inform them of the terms of sale, the means of payment … These pages are called “About Us”, “Terms of Use”, “Contact Us” … they should not be left to chance.

THE LAUNCH OF YOUR E-COMMERCE WEBSITE WORDPRESS

If you already have a business that works, the easiest way is to announce to your current customers the existence of your websitethrough more conventional means such as e-mails, point-of-sale advertisements … so that they can now approach you through your site. If your goal is to sell across your site or search for new customers, you have to make yourself known through sales and communication techniques on the internet, better known as webmarketing. There are several tools and techniques that you can use. However, the most important ones can be classified into two categories: SEO and SEA.

Search engine optimization or SEO will have for goal of placing your site at a higher ranking sites in search results (mainly from Google). The SEA on the other hand groups of techniques having as objective to reinforce the popularity of your Internet site on the social networks. And of course, classical techniques such as mailing campaigns or other forms of visual communications can still be used, depending on your products.

L’article Set up your wordpress e-commerce site est apparu en premier sur MisterHosting.com.

WHY IS THE LAYOUT OF YOUR MAIN PAGE IMPORTANT ON A WORDPRESS BLOG?

In many cases, visitors find your WordPress site from a link contained on another web page of another site, or from a response to a query on a search engine. Indeed, we assume that we are talking here about a blog, and that visitors came to your site related to a particular topic. This is how on a blog,every page is very important. If the visitor likes your content, he will continue the visit by going directly to the main page, and this is where he will decide whether or not he will linger on your site or not.

THE MOST IMPORTANT ELEMENTS FOR A WORDPRESS BLOG

The homepage of a blog has the primary role of inform the reader about the main theme conveyed through the different pages. However, there is no point in write a text of several hundred wordsa few tens are enough. Of course, this text must be keyword rich and follow the main rules in SEO.

But the most important part is the links to the different pages of your blog WordPress. THEthe reason for being a blog is indeed contained in these different pages, which convey different subjects on a specific theme. The homepage must therefore contain links that point to these different pages, more precisely the most important. Usually, the last new pages are listed first, but this is not an absolute rule.

It is important to focus on readability and ease of clicking on each item. In general, it is important to highlight them to allow visitors to quickly click on them. You can also attract visitors through link-titles that speak, but you can very well put summaries or pictures. This association title – summary – image is indeed very used and appreciated on WordPress blogs.

3 BLOG LAYOUTS THAT YOU CAN USE IN WORDPRESS

Of course, you have the Right to arrange and design your homepage according to your wishes. But here we present 3 types of themes, among the most used, which take up the association title – summary – image mentioned above.

1. Arrangement in lists of messages

A list remains the simpler and easier to read. A layout based on a list is usually a simple vertical succession of blog posts, which includes their titles, featured images and short excerpts from each. Each item in the list usually occupies the entire space between the two columns “left” and “right” of the page. This style may seem basicbut it offers lots of benefits.

A WordPress homepage based on a list:

• Is easy to read and facilitates navigation. The reader can quickly browse articles (mostly sorted in chronological order).
• Respect the tradition. Yes, everyone is used to this style of navigation. In addition, it is very suitable for mobile devices.
• Suitable for any screen width. Which is a more important since readers today use a multitude of screen resolutionsranging from small screens of mobile devices to large computer screens.

This style is used by many blogs. And “The simplest is often the best”. On the other hand, using this style of layout, there are fewer problems with updates of WordPress and its components.

2. Layouts based on grids or maps

For Grid or map layouts are modern and allow you to display many more messages on one page. How is it? Maps or grids are presented side by side on the homepage using a title, an image and a small excerpt.

A WordPress homepage based on a grid:

• Offers more space. The side-by-side approach allows readers to display multiple tickets on the main page when compared to a list.
• Offers more possibilities for customization. You can not only play with the design of the cards, but also that of the background and the interaction of the grids on it.

It’s important to specify that a layout based on grids works more with a logic : draw the reader’s attention by the pictures. Which is slightly different with the list style where the title (and sometimes the excerpt) prevails. it is only a logic based more on a habit than on a real logic. Just note that you should not put too many texts (extracts) in the cards to avoid overloading the presentation. This is how it is normal to focus a little more on images.

3. Masonry of cards

Arrangements in masonry style cards are becoming more common nowadays. It’s about a variant of the grid design. However, this time, the cards have different sizes. The first row is arranged in the same way. On the other hand, each card of the second row is placed where the cards above stop. So that the cards of the second row are not placed on the same line. In the end, we have the impression that the cards are arranged in the manner of a brick wall, hence the term ” masonry “.

A WordPress home page based on a masonry style:

• Is simply very beautiful to see (regardless of the general design of the site)
• Gives the reader a “modern” impression for your site. Indeed, this style abandons the idea of ​​the classic that can offer a grid for example.

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Nowadays, WordPress actually holds about 25% of market share among the hundreds of CMS that exist. Note, however, that these numbers are only estimates. Indeed, no real solid base allows to define exactly the number of sites using WordPress. The only known data is the number of WordPress downloads that are close to reaching the 150 million of times. For comparison, Drupal which is the 2^eon this list holds just over 15 million downloads. In addition, there are currently download 2 000 themes and 27 000 WordPress plugins.

WordPress is an open source CMS that originated in 2003. Its strength lies in the great community that supports him, able to bring powerful new features to every major update, without neglecting plugins and themes. He became one of the most powerful, versatile, robust and user-friendly CMS that exists.

But really, why is WordPress so popular?

1. A FREE AND OPEN SOURCE CMS

The fact that WordPress is completely free has greatly contributed to its success. Free and open source, it is both a financial benefit to the user and an assurance of the motivations and performance of the community working behind it. Available for download absolutely free, it is not difficult to find. Most web hosts like Misterhosting for example, install the latest version of WordPress directly on your server with a single click, without any additional cost.

But in addition, most of the themes and plugins are free, despite some exceptions. If you have advanced knowledge in web, the source code is at your disposalyou can transform it as you please. If you need help installing or customizing your WordPress site, you have a whole community that can answer your question nicely, and for free, through hundreds of forums on the internet.

2. WORDPRESS PLUGINS

Not only are they free, but they are also very varied. Each user can customize his site as he wishes thanks to the plugins, very easy to install and implement. But the strength of WordPress plugin, it is their ability to operate autonomously, which means that users can use several according to their needs. Plugins can also be updated independently of the central kernel and vice versa, without the changes causing any problems to your site. And even if these rare cases happen, the need for maintenance is generally not very significant. But besides, you still have the possibility to modify the plugins since these are also open source, except of course for paid plugins (except for some after acquitting the license).

Here are some examples of plugins available for WordPress: photo slideshows, social media, forms, SEO, caching, security, e-commerce.

3. WORDPRESS THEMES

La availability of many themes (free and paid) has also made the popularity of WordPress. In addition, it is not you do not have to be a big connoisseur of web languages ​​to install a theme. You just have to download it, put it in the folder indicated and designate it in the parameters of your site. For a novice user, who only has the theme to customize for their website, this mode of operation is ideal. Even a novice web designer could make a professional website in a few minutes.

Most of the themes that the community currently offers are complete, from a visual and feature point of view. The themes are lightweight, built according to the recommendations and templates offered by WordPress himself. Themes are also (most of the time) tested and rated by other members of the community so you do not waste time with poor quality themes.

4. EASE OF USE

Anyone, even without basic knowledge of HTML or CSS, can build and maintain a site in minutes using WordPress. Just download it, install it, set up a few lines and you have a website that works. A default theme is even integrated and installed to allow you to go to the essentials of your settings, waiting to find better. Only basic features are installedbut they are good enough for the simplest version of your website. You can then customize it with themes and plugins on the internet. This has revolutionized the way the web works.

5. CMS VERSATILITY

At its beginnings, WordPress has been a CMS oriented blog. But with the arrival of many features, WordPress is suitable for the creating all types of imaginable websites. For example, if you want to set up an ecommerce site, you have the possibility to install the WooCommerce plugin.

6. SEO FRIENDLY

A very most web users do not understand how SEO works and why it’s so important And yet, this topic has become unavoidable nowadays, if you want your website to be visible.

WordPress has a note of 99% SEO friendly, without you having changed anything. It is well designed and easily adapts to search engine explorations. Your WordPress site loads very quickly, compliant with UX and coding standards, facilitates image optimization, includes tools to simplify social media integration and generate XML sitemaps.

In addition, there are plugins dedicated to SEO. The most popular is surely Yoast, a plugin that instantly analyzes your SEO score every time you enter a new page or blog post. And once again, Yoast is accessible to a novice.

L’article Why is WordPress so popular? est apparu en premier sur MisterHosting.com.

The rules have changed in recent years. It’s no longer enough to put a text online and get readers to come to it through search engines or other links. You must understand that there are billions of web pages, yours is very unlikely to succeed, unless you put your contribution.

How to get there ? We propose you below how to properly reference your WordPress blog in 5 steps, so that readers can discover them and come back to them if necessary.

1 – INSTALL SEO EXTENSIONS

However, before anything else, did you use Yoast well ? It is an integrated application to WordPress here instantly analyze your web page and give you SEO feedbackas well as suggestions for improvement. Make sure all lights are green before publishing your page.

2 – CONFIGURE PERMALINKS

Before you publish your blog post, make sure you have configured your permalink correctly. What is a permalink? this is the url of your blog post, example: votreblog.fr/le-titre-de-votre-article.

In order for your article to be well referenced, it starts with the reflection of a good title for your page. This duly considered title should also be in your permalink. To simply configure your permalinks in a personalized way, simply follow this step: Dashboard> settings> permalinks.

3 – SEND EMAILS TO YOUR SUBSCRIBERS

If you are lucky enough to have offered your subscribers the possibility of sending them by mail and having set up a database, do not hesitate to inform them of your new publication. Just make sure your mailing system is adequate. In other words, you have to make sure that your mails do not fall into the spam folders of your subscribers. To do this, find out about the different techniques to adopt, or ask for assistance from specialized agencies.

Note, however, that the mailing of subscribers can be a paid service or not, depending mainly on the number of emails you plan to send. The question that arises is then : “Should we pay or not? “ The answer is very simple: does your WordPress blog have a financial impact? If so, can you include in your cost price the cost of the mailing campaign? So, if paying for such a campaign brings you back, you can consider it. If it’s not the case, use free solutions or simply use your usual email address.

4 – PUBLISH YOUR PAGE ON SOCIAL NETWORKS

Social networks are at this moment a great way to make yourself known, to know his product or his web page. Currently, billions of users use social networks, a large part of which is constantly connected. Just keep in mind that the publications that can be successful are those that really interest. The goal is that someone republishes what you have published, the latter will do so only if it considers that it may interest other people among his list of friends.

Be careful, however, sharing techniques and marketing approaches on different social networks are different. You must approach each social networking site in a different way. Publish will not necessarily be enough, for example, it will be more relevant to use tags and keywords. For this, it may be necessary to learn about the subject.

Also note that comments made by users of these social networks can help you in understanding the relevance of your web page. They can cause you to modify certain points of your page (this is not forbidden) or to bring you lessons and suggestions for your next publications.

5 – MONITOR STATISTICS OF VISITS TO YOUR WORDPRESS WEB PAGE

of the free tools like Google Analytics or Open Web Analytics provide interesting statistics about your pages and your website. Of course, visits will not be on the first day. It is by regularly monitoring your page with these tools that you will draw adequate conclusions about the relevance or not of your content.

In the same way as comments on social networks, these findings may cause you to modify your current page or advise you on your next publications.

6 – RE-SHARE YOUR WORDPRESS PAGE ON SOCIAL NETWORKS

Try to set up a precise schedule to share your web page on social networks. Bear in mind, however, that publishing it too often is not necessarily necessary. On the contrary, you may be considered a spammer. The right technique is to set up a precise schedule and to include several web pages, previous publications.

Repartager is especially relevant if you have modified your web page. Google appreciates evolving pages and users can make new comments and share the page with their friends.

7 – RE-USE THE CONTENT OF YOUR WORDPRESS PAGE

Much later, when your page is not really interested anymore and the statistics do not record any more visits, do not let your web page fall into oblivion. Find alternative ways to use your content. For example, transform texts into videos and republish it or include your page in a series that will include several.

L’article Reference your wordpress blog in 7 steps est apparu en premier sur MisterHosting.com.

WHAT IS WOOCOMMERCE?

WooCommerce is a WordPress plugin that allows you to create, manage, measure and maintain a business or an online store. Plus, it will not cost you anything since it is free and free. Free (open source) means here that you can install it as many times as you want, integrate it into as many web sites as you want, even change the source code if you want.

To create a website, WordPress is known for its simplicity and its very high performance, usable by anyone, without the need for computer programming knowledge. It’s the same for WooCommerce that was built to integrate perfectly with WordPress. Moreover, we strongly recommend that you use the MisterHosting service which will also be useful for launching your project.

The solution presented by WooCommerce will appeal to both owners or future owners of online stores, developers and programmers because everyone can take full control.

WHAT CAN YOU DO MORE SPECIFICALLY WITH WOOCOMMERCE?

Simply, you can start in creating an online store and start selling what you want. Whether physical or digital goods for sale or download, of all sizes and shapes, WooCommerce offers multiple configurations and endless possibilities. In addition to the basic options offered by this free solution, premium extensions can also be added, which would allow you for example to create systems of registration or subscription, management of discounts for your most loyal subscribers, there is really no limit.

Currently on the web, more than a third of online stores work thanks to WooCommerce and these statistics are growing continuously. If so many people trust him, there is a good reason, why not you?

HOW SHOULD YOU DO THEN TO USE WOOCOMMERCE?

As promised by WooCommerce, it is very easy to deploy. A few simple steps are enough to do it. In a few minutes, you will have installed WooCommerce and you will have your first online shop.

In the first place, you need to install WordPress, whether you are working on a local machine or your site is hosted on a server. To host an online store, however, we recommend using professional services. Given the significant traffic and the number of visits generated by e-commerce sites, it is more than sensible to turn to these professional service providers. Especially since some of them have made hosting WordPress sites, and therefore online stores running under WooCommerce, a real specialty. We recommend, as mentioned above, to visit the site of MisterHosting whose reputation is well established.

Then download and install the plugin WooCommerce. For this, in the administration area, go to plugins, then add new and there are the plugin “WooCommerce”. Once found, simply click Install Now.

Once your plugin is installed, simply configure the general settings of WooCommerce. Here, there is no particular difficulty, everything is done intuitively. Access the WooCommerce administration area, then enter settings.

Once you have set your parameters, all you have to do is insert the content. This is where you add and fill in your products, your categories etc … To proceed, go to the administration section and go to “Products”.

When done, test and verify that everything has been set. Browse your products, types and categories you have previously entered to see that everything is working normally as you wish.

At this stage, your online store is ready to open its doors to future buyers. Try to further explore all the settings offered by WooCommerce to enhance your new e-commerce site and get the most out of it.

L’article Create an online store with Woocommerce est apparu en premier sur MisterHosting.com.

WordPress, a powerful and practical tool

WordPress, in the field of the web, is what is called a content management system. In concrete terms, it is a platform for creating and customizing a website. This is one of the main differences with the simple editors of online websites for which the level of personalization is quite limited and the features, although sufficient in some cases, are often basic. With WordPress, the customization is almost unlimited.

PRE-BOOK YOUR DOMAIN NAME

Once WordPress is installed, a few steps are necessary before the birth of the website adapted to your company. Before proceeding to the creation of the website itself, one must first create, reserve and buy a domain name. The domain name is in other words the address of your site, the unique name he will wear. When choosing a domain name, care must be taken to ensure that it is easily remembered by Internet usersbut also that it can characterize your business and thus help identify you quickly. Once you know that your domain name is unique and fits your image, you will need to subscribe to an accommodation. It’s about acquiring a “plot”, a space on the web to place your site. This acquisition can be made to several service providers among which we can recommend MisterHosting. It is one of the best providers specializing in hosting WordPress website. In addition, by opting for accommodation with MisterHosting, besides the many benefits offered on a WordPress formula, a domain name, necessary as mentioned above, is offered free of charge.

CHOOSE AND INSTALL A THEME

WordPress allows you to select a predefined theme adapted to your needs. To do this, simply enter “Appearances” then “themes”. In choosing the theme that suits you, you can arrange, according to your universe, the graphics of your website. Choose the colors that represent your business and set the font for your image. Whatever your field of activity, you will find a basic theme that you can customize to fit perfectly with the image of the company. These predefined but varied themes offered by WordPress allow you to easily create a website that meets the criteria of your visual identity.

CREATE THE HOME PAGE

The theme chosen above is automatically accompanied by a homepage. Now you have to edit, adapt and modify this first page. You can configure this homepage to your needs by inserting useful information on the company such as the name, logo and description of the company. You can from there, add tabs, pages, links that will lead to other pages of your website.

ADD THE PAGES OF THE WEBSITE

Once the home page has been created, in a few clicks, you can add as many pages as you want. It is from this step that you insert the page of presentation, the page of description of your products or services, the page of contact. These are, indeed, the generally essential pages of a website. And again, each of these created pages can be modulated and the possibilities are innumerable.

THE LAST SETTINGS AND SETTINGS

Finally, when the whole structure is ready, before you can enjoy your new website, you will have only a few parameters to settle. For beginners, these settings can be handled intuitively enough and modified as you see fit. It is at this last level for example that you will allow comments on pages, add menu items, insert applications and widgets such as calendar, clock and create more or less sophisticated galleries.

In short, creating a website for your business is simple and fast enough with WordPress. On the other hand, because of the numerous possible settings and customizations, you will have to explore and test a minimum in order to take full advantage of them. These numerous and almost unlimited possibilities are essentially the major advantage of WordPress. This gives it the status of the best tool available and usable both by the novice who starts in the creation of a website, and by an expert who wants to make the most of his website.

L’article Create a pro website with WordPress est apparu en premier sur MisterHosting.com.